About this page
This is an internal editorial guide for producing C-Suite interviews for Executive Moves. It defines the format, structure, and SEO/schema requirements so every interview reads consistently and ranks well.
Article structure
1. Standfirst (50–80 words)
A short editorial introduction that names the interviewee, their current role and company, and the news hook or context for the conversation. This becomes the meta description and the LinkedIn share preview, so make it tight and substantive.
2. Headshot + caption
Hero image: executive headshot, minimum 1200×800 px, with alt text in the form: “[Full Name], [Title] at [Company]”. Caption beneath should list role and company.
3. Career snapshot (boxout)
- Current role:
- Previous roles:
- Education:
- Board positions:
- Notable industry recognitions:
4. The conversation (Q&A)
Use Q: and A: prefixes consistently. Recommended 6–10 questions covering: career arc, current strategic priorities, sector view, leadership philosophy, what they’re reading/watching, and one personal question. Keep individual answers under ~150 words for readability; longer threads can be broken up with intermediate H3 sub-heads.
5. Closing pull-quote
A standout 1–2 sentence quote from the interview, set as a blockquote for visual rhythm and shareability.
6. Related content
- Link to the interviewee’s
/profile/[name]/page (create one if missing) - Link to their company’s
/company/[name]/page (create one if missing) - Link to 2–3 related appointment posts about the same company or sector
Categorization
Every interview post must be assigned at minimum:
- Interviews category (primary)
- Industry category (Banking, Asset Management, Fintech, etc.)
- Country category (where the company is headquartered)
- Job Title category (CEO, CFO, etc.)
- Seniority category (C-Suite, Board, Director)
SEO meta (set in the Rank Math meta box before publishing)
- SEO title:
[Name], [Title] at [Company] — Interview | Executive Moves - Meta description: rewrite the standfirst to under 155 chars, ending with “Read the full Executive Moves interview.”
- Focus keyword:
[name] interview - Open Graph image: the hero headshot
- Schema type: Article (Rank Math default). For interviewees who are highly searched, also add a manual Person schema entry referencing the interviewee.
Structured data note
The richer InterviewObject schema is on the Schema.org roadmap but support in Google Search remains inconsistent. Until that changes, stay with Article schema plus a separate Person schema for the interviewee — this is what Rank Math’s schema builder supports cleanly.
Length and cadence
Target word count: 1,200–1,800 words including the standfirst, Q&A body, and pull-quote. Cadence: aim for at least one published interview per fortnight to build an indexable archive.
Permissions and attribution
Interviews are conducted on the record by default. Confirm with the interviewee in writing before publishing that the transcript is approved. Include an attribution line at the foot: Interview conducted by [Editor name] for Executive Moves.
