CFI Financial Group has appointed Amr Abdelbaky as chief executive officer of its Egypt subsidiary, CFI Egypt for Brokerage and Securities and Bonds Trading, according to an announcement on April 20, 2026. The appointment reflects the Dubai-based online trading broker's effort to deepen its presence in one of the Middle East's largest retail investor pools.
Abdelbaky was promoted from within the group. Ziad Melhem, group CEO of CFI Financial Group, said the appointment demonstrates the company's confidence in Egypt as a market. "Egypt is an important market for the Group, with solid fundamentals and growing investor participation," Melhem said. "This appointment is about strengthening our presence on the ground and staying close to the market. Our focus is on delivering a clear and efficient experience for investors in Egypt." Abdelbaky said he would prioritize building "a strong and trusted presence in the local market" through technology and market expertise. The appointment underscores CFI's strategy of developing leadership from within its ranks.
Limited biographical information about Abdelbaky's prior roles within CFI is publicly available. His appointment reflects an internal promotion after rising through the Dubai-based group, according to reporting in Finance Magnates. He takes over the Cairo operation as CFI intensifies efforts to establish local credentials in Egypt's equities market.
CFI Financial Group was established in 1998 and is headquartered in Dubai. The broker operates from multiple locations including London, Abu Dhabi, Cairo, Cape Town, Baku, Beirut, and Amman. The group offers trading in stocks, forex, commodities, indices, ETFs, and bonds. CFI reported total 2025 trading volume of $6.4 trillion and entered the Egyptian market at the end of 2022 by acquiring local broker El Mahrousa. The Egyptian subsidiary is regulated by the Financial Regulatory Authority (FRA) and provides access to over 200 stocks listed on the Egyptian Exchange, including Commercial International Bank, QNB ALAHLI, and Telecom Egypt. CFI reported $1.51 trillion in second-quarter 2025 trading volume and 75 percent year-over-year growth in funded accounts in the first quarter of 2025.
The appointment signals CFI's commitment to treating Egypt as a strategic market beyond its core multi-asset CFD business. Unlike CFI's offshore subsidiaries that offer forex, indices, and commodities, the Egyptian unit is built specifically around domestic equities trading under FRA rules, positioning it differently from competitors chasing Gulf expatriates. The timing coincides with heightened competition for market share in the region; rival brokers including XTB and XS.com have similarly accelerated expansion into Egypt and the Gulf in recent months. The appointment also continues a period of organizational change at CFI, which reshuffled its top ranks last year when Melhem moved into the group CEO role and opened offices in new jurisdictions including Bahrain, South Africa, and Azerbaijan.
