Ziyad AlEisa

Ziyad AlEisa was appointed to the GEIDEA board of directors in Saudi Arabia and as CEO of GEIDEA in Saudi Arabia, one of the company's three operating markets. As a visionary Fintech executive with over 18 years of experience, he specializes in leading digital transformation and scaling financial technology platforms.

At GEIDEA, AlEisa drives the 2024–2028 corporate strategy with a focus on subscription-based digital financial products, cost optimization, and fintech innovation. Previously, as CEO at Neoleap (UrPay), he successfully scaled the platform from 2 million to 5 million users in a single year—positioning UrPay as a national leader in e-wallet solutions. He started his career in payments with Saudi Arabian Monetary Authority (SAMA) in 2007 and has since served in various positions with local banks including Al Rajhi Bank and Saudi Investment Bank.

Career History

• CEO and Board Member at GEIDEA (current)
• CEO at Neoleap (UrPay)
• Vice President of Business at Saudi Payments
• Positions at Bayan Credit Bureau
• Saudi Arabian Monetary Authority (SAMA) — 2007 onwards

Education: AlEisa holds an MBA from Alfaisal University (2014-2016) and a Bachelor degree from King Fahd University of Petroleum & Minerals. He maintains education credentials from London Business School.

Notable Achievements: At Saudi Payments, AlEisa and his team achieved significant growth in Mada transaction volume, with Mada cardholders using cards at over 390,000 POS terminals and Mada POS volume reaching over 1 billion transactions in 2018. Colleagues have recognized his strong technical, business and project management skills in the payments area, describing him as a committed, delivery-oriented leader with deep understanding of both business and technology.

What AlEisa could bring to his role at GEIDEA: With nearly two decades of fintech expertise spanning payments infrastructure, digital transformation, and platform scaling, AlEisa brings proven capability in growing e-wallet and payment solutions at scale. His track record of launching EMV initiatives across multiple Saudi banks and driving Mada adoption demonstrates deep regulatory acumen and banking sector relationships. His strategic focus on subscription-based models and cost optimization positions GEIDEA to strengthen its regional market leadership while navigating the evolving fintech landscape under Saudi Arabia's Vision 2030 framework.