Mimoun Assraoui has been appointed Group CEO of Latitude Consultancy Limited, effective October 1, 2023, replacing Eric Major who transitions to executive chairman. Assraoui previously served as CEO of RIF Trust, the Dubai-based residency and citizenship consultancy that merged with Latitude in 2018, and will now lead the combined group's operations across more than 20 offices globally.
The appointment reflects Latitude Group's commitment to internal promotion and continuity of leadership. Major, who completed the landmark 2018 merger with RIF Trust that tripled the firm's sales force, will focus on strategic growth initiatives including government advisory and mergers and acquisitions opportunities. David Regueiro, the group's chief operating officer, will support Assraoui's transition. The board has expressed confidence that the leadership restructuring will enable a new phase of expansion, with both executives citing plans to enter new markets and explore additional opportunities.
Assraoui brings over 20 years of international banking experience, with more than 15 years focused on the Middle East. Before founding RIF Trust in October 2013, he held senior positions at the National Bank of Abu Dhabi, ABN Amro, Societe Generale, and other financial institutions, working in relationship management, asset management, and structured products. His educational background includes a master's degree in economics and finance from the University of Paris I: Panthéon-Sorbonne and a master's degree in science from the University of Birmingham. Under his leadership at RIF Trust, the firm became a regional market leader in the residency and citizenship-by-investment space across the Middle East and Africa.
Latitude Consultancy Limited, headquartered in London, is one of the largest advisory firms in the residency and citizenship-by-investment sector. The firm serves high-net-worth individuals and their families seeking second citizenship or residence permits, and also provides government advisory services helping nations design and implement residency and citizenship-by-investment programs. The 2018 merger with RIF Trust was the first consolidation of its kind in the RCBI industry and positioned the combined entity among the sector's top players, with operations spanning Europe, the Caribbean, the Middle East, Asia, and North America.
The appointment signals Latitude's focus on organic growth through experienced internal talent rather than external recruitment. Assraoui is deeply embedded in the firm's operations, having served as vice chairman of the group since the 2018 merger while managing Latitude's Dubai operations. The appointment represents a natural progression for an executive who has built substantial credibility within the investment migration industry and whose entrepreneurial background demonstrates the market expansion capability the group seeks as it pursues M&A and government advisory opportunities. Major's continued involvement as executive chairman reduces execution risk in the transition.
