Soraya Alexander, the former chief operating officer of GoFundMe and president of its subsidiary GoFundMe Pro, has been named chief executive of Benevity, the Calgary-based corporate social impact software provider, effective November 1, 2025. The appointment marks a significant leadership transition at Benevity, as incumbent Chief Executive Christopher Maloof shifts to the role of board chair, ceding operational control to Alexander after fewer than two years leading the firm. The move pairs Alexander's operational expertise in scaling philanthropic technology platforms with Benevity's current phase of product expansion and artificial intelligence integration.
Alexander's appointment follows the announcement that Maloof, who became CEO in early 2024, will assume the board chair position. Benevity founder and board member Bryan de Lottinville said Maloof had led the company "through an important phase of growth and transformation," while describing Alexander as "an accomplished, people-centric leader with deep knowledge of the social impact space and a track record of creating connected communities." No executive search firm was mentioned in connection with the appointment. Maloof himself endorsed Alexander to assume the CEO role, saying she "deeply understands our mission, both personally and professionally" and that her "track record at the intersection of technology and nonprofits, along with her sharp market focus, will help us serve our clients and nonprofit partners more effectively."
Alexander brings two decades of experience building technology platforms that connect donors with causes. She held the role of first chief operating officer of GoFundMe and led its Classy subsidiary as president, where she oversaw operations spanning product, engineering, sales, marketing, technology, and customer success. During her tenure at GoFundMe, the platform facilitated more than USD 40 billion in fundraising across more than 190 million users for individuals and nonprofit organizations. Her earlier career spanned digital transformation and customer growth roles at Dick's Sporting Goods, Time Inc., and PBS. Alexander holds a bachelor's degree in political science from UC Berkeley and an MBA from Harvard Business School. She serves on the board of Symetra Financial and holds positions with nonprofit organizations including Room to Read and Amplified Impact Partners.
Benevity, founded in 2008 and headquartered in Calgary, operates as the global leader in enterprise social impact software for corporate social responsibility programs. The certified B Corporation has distributed more than USD 34.5 billion to more than 500,000 nonprofit organizations since its inception, and maintains relationships with approximately 900 corporate clients including Google, Apple, Coca-Cola, Microsoft, and Nike. In May 2025, the company launched its unified Enterprise Impact Platform, consolidating employee giving, volunteering, grants management, and employee mobilization capabilities. The company appointed its first chief AI officer in April 2025, signaling a strategic pivot toward artificial intelligence-driven analytics and automation within its platform offerings.
Alexander's appointment appears timed to capitalize on accelerating industry consolidation around integrated corporate purpose solutions. Her operational track record at GoFundMe, particularly her experience managing complex software product suites supporting nonprofits and donors, positions her to execute Benevity's multi-product strategy at scale. The rapid elevation of Maloof to chair, barely one year after taking the CEO position, may signal that the company's board sought external leadership experience specifically suited to managing platform evolution and artificial intelligence integration. Alexander's professional network in the corporate social responsibility space, including board memberships at impact-focused organizations, suggests potential capability to deepen client relationships and expand Benevity's market presence among purpose-driven enterprises.
