Soraya Alexander

Soraya Alexander assumed the role of Chief Executive Officer at Benevity, Inc. effective November 1, 2025, leading the provider of enterprise social impact software. With over two decades of experience at the intersection of technology and mission-driven scale, she specializes in building capabilities that spark human connection.

Before joining Benevity, Alexander served as COO of GoFundMe and President of GoFundMe Pro, overseeing the delivery of billions of dollars in global philanthropic aid. During her tenure at GoFundMe, the platform grew to help over 190 million people raise more than US$40 billion for individuals and nonprofit organizations. Her leadership background spans digital transformation and omnichannel strategy at major brands including Dick's Sporting Goods, Time Inc., and PBS. She was previously COO at Classy, where as a member of the executive team she played a key role in significantly growing the company's valuation and market presence, resulting in its acquisition by GoFundMe.

Alexander holds a BA in Political Science from UC Berkeley and an MBA from Harvard Business School. She serves on the Board of Directors of Symetra Financial, is the North America board member for Room to Read, and is a board member for Amplified Impact Partners. Alexander is conversant in Farsi and Greek.

Career History

• Chief Executive Officer, Benevity (November 2025 – Present)
• President of GoFundMe Pro and Chief Operating Officer, GoFundMe
• Chief Operating Officer, Classy (acquired by GoFundMe)
• Senior roles in eCommerce and Loyalty at Dick's Sporting Goods (approximately 6 years)
• Digital Engagement, Strategy and Publicity roles at PBS

What Soraya Alexander could bring to Benevity: Alexander's appointment represents a strategic focus on scaling enterprise social impact technology. Her direct experience managing billions in philanthropic transactions at GoFundMe, combined with her expertise in e-commerce, customer loyalty, and digital transformation across Fortune 500 companies, positions her to deepen Benevity's market penetration and enhance its platform capabilities. Her track record at the intersection of technology and nonprofits, along with sharp market focus, is expected to help serve clients and nonprofit partners more effectively during a period of accelerating innovation in corporate purpose.