Clemence Dutertre

Clemence Dutertre is a senior professional with 17.3 years of experience in strategy, strategic consulting, due diligence, private equity, and business strategy. She holds a double Master of Science degree in Management from HEC Paris and CEMS and is an alumnus of Bain & Company. She has lived and worked in several countries, including France, the UK, Czech Republic, Spain, and has been in the United Arab Emirates for 7 years.

Clemence is known for her proven track record as an energetic leader with an unwavering passion for designing and implementing great customer experiences. She achieved her landmark one-millionth trip booked through Hala's e-hailing service and is recognized for building successful brands and leading turnarounds. She believes that the key to success lies in ownership, transparency and empowering people.

Career history

• Vice President of Marketing for Careem and Board Director at Hala (from May 2021)
• CEO of Hala, a joint venture between the Roads & Transport Authority and Careem (2019-2021)
• General Manager of Careem UAE
• Chief Marketing Officer of Jumia Group - Food and Classifieds
• Strategic Consultant at Bain & Company

What Clemence could bring to her Vice President of Marketing role at Careem: Drawing from her experience founding and scaling Hala from the ground up as CEO, her expertise as CMO at Jumia's food and classifieds divisions, and her strategic consulting background at Bain, Clemence brings a unique combination of startup-scale execution, multi-category growth strategies, and data-driven demand optimization to drive Careem's regional marketing initiatives across the everything app ecosystem.