Murli Adury

Murli Adury is a senior banker with over 25 years of experience in retail, private banking, strategy consulting and operations. Currently serving as Senior Managing Director, Elite Banking at First Abu Dhabi Bank, he brings extensive expertise in wealth management and client relationship management. He is expected to relocate to assume responsibility for the global private banking division following the recent departure of his predecessor.

Adury is known for launching and growing HSBC Jade, driving client growth in HSBC Premier, and developing investment financing solutions for premium clients. At Standard Chartered Bank, where he joined in January 2020, he led the growth of Priority banking, launched innovative propositions such as Priority Private, and established the bank's leadership in International banking. He has driven industry-first innovations including the HNW segment within retail banking (Citigold Private Client and HSBC Jade) and branded learning programs for relationship managers.

Career History

• Global Managing Director, Head Affluent Segments Propositions, RM & Sales Management at Standard Chartered
• Global Managing Director, Head of Customer Segment Propositions & International at Standard Chartered
• Head of HSBC Premier, Jade & International Clients (Hong Kong) at HSBC
• Regional Head, Citigold Private Client (APAC & EMEA) at Citigroup
• Senior Consultant at Deloitte

Adury holds an MBA in Finance from the University of Chicago Booth School of Business (2005-2007), a Master of Science in Engineering from the University of Missouri (1994-1996), and a Bachelor of Engineering from Andhra University. He started his career with various roles in Citibank USA after completing his MBA.

What Murli Adury could bring to Global Private Banking at First Abu Dhabi Bank: With his proven track record of launching and scaling premium wealth segments (HSBC Jade, Citigold Private Client), Adury is well-positioned to expand FAB's global private banking footprint. His expertise in driving innovation—from branded learning programs to mobile transaction approval systems—and his demonstrated ability to grow Priority banking through digital transformation and client-centric propositions during the COVID-19 crisis suggest he could enhance FAB's competitive position in Asia-Pacific and other key markets while strengthening relationship manager capabilities and international client acquisition.