Tim Baker

With over 25 years of experience across the UK, Europe, and the Middle East, Tim is a seasoned leader in commercial, media, and communications, known for scaling businesses through innovation and strategic growth. Tim began his career in the UK during the dot-com boom, working with Nestlé UK and Initiative Media London, where he led European strategy for Unilever. In 2005, Tim relocated to Dubai and was responsible for growing Initiative Media across the GCC, before co-founding hug digital in 2010.

Tim's career spans key roles at Markettiers 4DC, Nestlé UK, and Initiative London, before moving to the UAE to lead and expand Initiative Media across six regional offices. In 2010, he co-founded Hug Digital, growing it to five offices and over 200 staff before its acquisition by WPP and integration into AKQA. Before joining BPG, Tim was Managing Partner at Mothership Tech, where he guided the company's strategic direction and formed strategic partnerships that helped brands unlock their full digital potential.

A University College London graduate with a BA in Geography, Tim was born in Torquay, Devon, and is passionate about sports and emerging technology. BPG Group appoints Tim Baker as President, BPG Arabia to lead the agency's operations and strengthen its digital-first and integrated by intent offering across the Kingdom of Saudi Arabia.

Career History

• Markettiers 4DC
• Nestlé UK
• Initiative London
• Initiative Media (expanded across six regional offices in the GCC, 2005+)
• Hug Digital (co-founder, 2010; five offices, 200+ staff; acquired by WPP and integrated into AKQA)
• Mothership Tech (Managing Partner)
• BPG Arabia (President, appointed November 2025)

What Tim Baker could bring to President, BPG Arabia: His distinguished track record, honed through years of scaling agencies including his time with a WPP sibling agency in MENA, positions him to elevate BPG Arabia and strategically partner with leadership in UAE and Kuwait. His expertise in building digital-native agencies from inception and scaling them to global scale—demonstrated through the expansion of Hug Digital to five offices and successful WPP integration—positions him to drive BPG Arabia's ambitious expansion across Saudi Arabia's rapidly transforming market.