World of Coffee Dubai returns to the Dubai World Trade Centre for its sixth edition, running across three days from 26 to 28 January. The edition takes place in 2027 and occupies Za'abeel Halls 1, 4, 5 and 6, the same hall configuration the organiser used for its record setting previous outing.
The show is organised by DXB LIVE, the event management and experiential arm of Dubai World Trade Centre, in partnership with the Specialty Coffee Association, the trade body that owns the World of Coffee series and stages its other editions across Europe, North America and Asia. The organiser describes the agency as a Dubai based event solutions provider delivering services for more than 100 major events a year.
The organiser expects the coming edition to be its largest to date and forecasts more than 450 global exhibitors. The fifth edition drew what the organiser records as more than 20,000 visits representing over 80 countries, a figure it describes as record breaking for the Dubai show.
Scope runs the length of the coffee value chain, from green bean origin through roasting and equipment to the espresso bar, and the organiser groups the floor around a set of named features: the Coffee Design Awards and Best New Product programme, competitions, workshops, the Unfiltered Stage, the Cafe Network, the Brew Bar and the Cupping Room.
The Dubai edition has grown quickly within the wider World of Coffee calendar. The organiser records an inaugural outing of just over 240 exhibitors, against the 450 it now forecasts, and the Gulf has become a meaningful trading and re export point for green coffee moving between producing countries in East Africa and Asia and consuming markets further north.
Exhibitor registration is open and is handled by the organiser through Dubai World Trade Centre. The show sits alongside the other editions the association runs through the year in New Orleans, Tokyo, Lisbon and Bogota.
Executive Moves tracks senior appointments and corporate developments across the Gulf and the wider region, including the organisations that build and run its exhibition calendar.
