United Electronics Company, known as 'eXtra', is a Saudi joint-stock company listed on the Saudi stock market 'Saudi Tadawul', founded on January 1, 2002, and headquartered in al-Khobar City. The company operates in the electronics and home appliances retail sector. For over two decades, United Electronics Company - eXtra has established itself as the largest innovative electronics retailers in the Saudi market, catering to almost 14 million shoppers in 2023.
The core activity of United Electronics Company "eXtra" includes retailing electronics, home appliances, communication devices, and related solutions and services, with main product categories including televisions, audio devices, computers, mobile phones, digital and audio recording devices, electronic gaming devices, and home appliances. eXtra's retail portfolio currently boasts 55 stores, 50 of which are in Saudi Arabia and 5 are in Oman and Bahrain. United Electronics Company has 2,620 total employees. In 2023, its online store and mobile applications contributed over 20% of its total sales, with revenues surpassing 6.2 billion Saudi riyals (SAR) and net profit reaching SAR 390.5 million (USD 104 million) in 2023.
Recent Leadership News
United Electronics Co.'s board of directors accepted the resignation of Managing Director and CEO Mohamed Galal effective February 28, 2026, and appointed Ali Mansour as CEO, effective March 1, 2026. Galal retained his membership on the board as a non-executive director and chair of the strategy and future projects committee, while Ali Mansour, who currently serves as CEO of the retail segment at eXtra since 2019, joined the company in 2004 and has more than 20 years of experience in the retail and consumer electronics sector.
Facts compiled by Executive Moves from publicly available news and press releases on 25 August 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
To upgrade to a Premium Profile reach out to us at info@executive-moves.com.
Are you on the United Electronics Company (eXtra) team?
This is a Light company page, auto-generated from public news coverage. Claim it to verify the company description, add logo and links, and control how your organisation is represented on Executive Moves.
Claim this company →
