talabat has appointed Noor Mohamed Al-Bahar as Managing Director of its Kuwait business, handing one of the delivery platform's founding markets to an executive with more than thirteen years in executive management and business development.
She takes the role from Bader Al-Ghanim in an orderly handover. He moves up within the group to Chief International Officer, where he assumes responsibility for talabat's markets, and the company has framed the change as a step up for both executives rather than a departure.
Al-Bahar joins from Dabdoob, the Kuwaiti online retailer, where she was General Manager of the Kuwait operation. Her earlier career was spent in financial services. She held positions at NBK Wealth, at NBK Capital and at HSBC, building experience across wealth management, investment portfolios and digital product development. That combination of a banking background and a recent operating role in consumer e-commerce is an unusual profile for the sector, and it maps closely onto the brief the company has set out for her.
She holds an MBA from Cambridge Judge Business School and a bachelor's degree in industrial and management systems engineering from Kuwait University.
talabat said the appointment is intended to lead the next phase of growth in Kuwait, with the emphasis on operational efficiency, digital innovation and data-driven decision making. The company added that the move supports its wider goals of improving the experience it offers customers and merchant partners and of giving local entrepreneurs a route to market.
"Noor Al-Bahar possesses a sharp strategic vision and integrated leadership experience," Al-Ghanim said of his successor.
"I am delighted to lead the talabat team in Kuwait," Al-Bahar said.
The appointment lands in a market that matters disproportionately to the group. talabat was founded in Kuwait, and the country remains both a reference market for the platform and one of the most contested delivery markets in the Gulf, with regional and international operators competing on delivery times, merchant economics and the breadth of the non-food offer. Quick commerce and grocery have become the main growth lines across the region, and the operational discipline the company has highlighted in Al-Bahar's brief points at that shift rather than at restaurant delivery alone.
Her move also continues a pattern across Gulf consumer technology, in which operators are recruiting leadership out of banking and investment management rather than from within the delivery sector. The skills being sought are financial control, portfolio thinking and the ability to read unit economics at a market level, all of which have risen in importance as regional platforms have shifted their attention from growth at any cost towards profitability.
The Kuwait leadership change is effective immediately, with Al-Ghanim taking up the international role at group level.
