The SEMA Show takes place at the Las Vegas Convention Center, opening on the third of November and closing on the sixth, in the year 2026. The event is organised by SEMA, the Specialty Equipment Market Association, and is trade only.
The show is the principal annual marketplace for the automotive specialty equipment aftermarket, bringing together manufacturers, restylers, performance and collision shops, distributors and buyers. It runs alongside AAPEX, the aftermarket parts exposition held in the same city during the same week, and the two together draw the bulk of the industry's global buying community to Nevada.
For executives the week functions as the aftermarket's deal calendar. Distribution agreements and supply contracts for the following model year are routinely concluded around it, and the exhibition floor is where a supplier's position in the channel becomes visible to its competitors.
The organiser gives the venue address as Paradise Road in Las Vegas. Several satellite events sit either side of the main show and are hosted at other properties in the city.
Exhibitor and registration details are published by the association.
