Ali Janoudi

Ali Janoudi joined Lombard Odier as Head of New Markets in April 2024, becoming a Limited Partner based in Geneva and member of the private clients executive committee. With over 30 years of banking experience spanning New York, Luxembourg, Paris and Switzerland, Janoudi brings extensive expertise to a region where the Middle East is one of the bank's fastest growing markets. His new role involves a particular focus on the Middle East, along with Eastern Europe, Turkey and Africa.

Prior to UBS, Janoudi acted as Vice-Chairman and General Manager of Banque Libano-Française (Banque SBA) in Paris covering Wealth Management, Trade Finance and Corporate Finance. He spent several years with The Chase Manhattan Private Bank in the US, Luxembourg and Switzerland covering the Middle East. He holds an MBA from George Washington University and is a member of the Bretton Woods Committee and the Young Presidents Organization.

At UBS, where Janoudi led various international strategic units over 13 years and was a member of the Global Wealth Management Executive Committee, he held several senior leadership roles, including Head of Central & Eastern Europe, Middle East, Africa, Group Head Middle East and Africa, and Executive Vice Chairman. He was Chairman of the board of UBS Qatar LLC and Vice-Chairman for UBS Saudi Arabia. Janoudi forged relationships with petro millionaires in the Middle East for UBS.

Career History

• Head of New Markets at Lombard Odier (April 2024–present)
• Executive Vice Chairman within the GWM Strategic Clients Division at UBS (until July 2023)
• Head of Middle East, Turkey & Africa for UBS Wealth Management (until July 2023)
• Vice-Chairman and General Manager at Banque Libano-Française (Banque SBA) in Paris
• Banker at The Chase Manhattan Private Bank in the US, Luxembourg and Switzerland

What Janoudi could bring to Head of New Markets at Lombard Odier: Three decades of Middle East wealth management expertise, established relationships with high-net-worth individuals and petro-wealth clients across the GCC and broader region, proven track record managing large regional teams across multiple booking centers, and cross-functional experience coordinating wealth management, investment banking and asset management—all positioned to drive Lombard Odier's stated goal of doubling Middle East assets under management by 2030.