Ken Potrock is Chair of the Board of Directors of Visit California, the state's nonprofit destination marketing organization, and chaired the selection committee that appointed Julie Coker as the organization's next president and chief executive in June 2026. He is President of Major Events Integration at The Walt Disney Company.
At Disney, Potrock is responsible for coordinating the company's engagement with the cycle of global sporting and cultural events coming to the United States. He previously served as president of the Disneyland Resort in Anaheim, one of California's largest tourism employers, and has held senior leadership roles across Disney's parks, experiences and consumer products businesses over a career of more than three decades with the company.
Career History
- Chair, Board of Directors, Visit California
- President, Major Events Integration, The Walt Disney Company
- President, Disneyland Resort (prior role)
What Ken Potrock brings to the chair role at Visit California: operator-level understanding of California's largest visitor destinations and a direct line into the major-event planning that will shape the state's tourism decade.
Facts compiled by Executive Moves from publicly available news and press releases on 11 July 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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