Prashanth Rao is the Chief Executive Officer of VinFast Middle East, appointed in July 2026 to lead the Vietnamese electric vehicle maker’s regional operations from Dubai. An automotive executive with more than two decades of experience spanning electric vehicles and internal combustion engines, Rao has built his career on large-scale transformations in sales, aftersales, dealer networks and customer experience across the Middle East, India, Europe, Africa and Asia Oceania.
Rao joins the regional leadership from VinFast India, where as Deputy Chief Executive Officer he laid the groundwork for the brand’s EV operations, charging infrastructure and dealer networks. His earlier career includes senior leadership roles at Nissan INFINITI Middle East, Honda Middle East and Toyota Kirloskar Motors, where he managed operations across 19 countries. Across more than 21 years in the industry he has overseen dealer networks spanning more than 40 locations and specialised projects in EV infrastructure and battery repair, and his record has been recognised with multiple Nissan Global Chairman’s Awards and JD Power accolades for customer excellence.
Career History
- Chief Executive Officer, VinFast Middle East (2026 to present)
- Deputy Chief Executive Officer, VinFast India (until 2026)
- Senior leadership roles, Nissan INFINITI Middle East
- Senior leadership roles, Honda Middle East
- Senior leadership roles, Toyota Kirloskar Motors
What Prashanth Rao brings to the Middle East CEO role at VinFast: verified experience building dealer networks, aftersales operations and charging infrastructure for a young EV brand in India, combined with two decades operating Japanese carmakers’ regional units across Gulf markets. That pairing maps directly to VinFast’s stated regional priorities of dealer expansion, customer experience and EV adoption.
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