Sherif El-Beheiry

Sherif El-Beheiry has been appointed Chief Executive Officer of National Bank of Egypt's operations in the United Arab Emirates, bringing over 25 years of experience in banking and financial services across emerging markets. A CFA charterholder, El-Beheiry is recognized for his expertise in digital banking innovation, market entry strategy, and regulatory development across the MENA region.

Most recently, he served as Managing Director and Chief Executive Officer of Egypt for Digital Innovation, the digital banking arm linked to Banque Misr. As CEO of onebank, he established the first digital native bank in Egypt from inception to operation, driving market digital transformation. He has chaired the Small and Medium Enterprises committee within the Egyptian banking sector, working in partnership with the Government, Central Bank, and Financial Supervisory Authority to strengthen the SME sector.

Career History

• Chief Executive Officer, National Bank of Egypt UAE Operations (2026–present)
• Managing Director and Chief Executive Officer, Egypt for Digital Innovation (Banque Misr's digital banking arm)
• Head of SME, Microfinance and Islamic Finance, Banque Misr
• Head of Retail Banking and SMEs; Head of Strategy, Planning, Marketing and Corporate Affairs, Barclays Bank Egypt
• Various positions at Barclays (joined 2006 at UAE hub for emerging markets, worked across Russia and developing markets)
• Various positions at Citibank and Vodafone

El-Beheiry holds a Bachelor degree from Ain Shams University and is a CFA Charterholder from CFA Institute. With international experience across the Middle East, Africa, Asia, and Russia, Sherif has created and executed market entry strategies and business plans, established strong relationships with government entities, and played a key role in shaping digital banking regulations.

What Sherif El-Beheiry could bring to National Bank of Egypt's UAE operations: His extensive track record in establishing and scaling digital banking operations from inception, combined with his proven expertise in emerging market expansion and regulatory navigation across the MENA region, positions him to drive NBE's investment banking ambitions in the UAE. His vision includes upgrading NBE's DIFC license to offer a full-fledged investment banking experience—leveraging his prior success in building Egypt's first digital bank and managing cross-border market entries at Banque Misr.