Shams Hasan

Shams Hasan has been appointed Vice President of Sales at SCC Middle East as the company expands its UAE-based team and accelerates growth across the Middle East. Based in Dubai, Hasan is a sales strategy and marketing professional with a passion for developing teams, and will lead the company's commercial development across the region, with responsibility for expanding SCC ME's customer base and strengthening its engagement with government, critical industries and large enterprise.

Hasan holds a BSc in Electrical Engineering from the University of Texas at Austin and holds an MBA from Columbia Business School, where he received Dean's Honors, and an MBA from London Business School, where he graduated with Distinction. His educational background in both technical and strategic business disciplines positions him well for the intersection of technology and commercial growth in the Middle East.

Career History

• VAST Data: Led sales and strategy across the Middle East, Türkiye and Africa as part of the regional leadership team that built the business from the ground up
• Dell Technologies / Dell EMC: Served as Director of Sales Strategy for the United Kingdom and Ireland; Solutions Senior Manager, Infrastructure for the Middle East, Turkey, and Africa region; and Manager, Enterprise Product Strategy Middle East
• Dell Technologies: Fronted the company's Realising 2030 research in the Middle East, Turkey, and Africa region
• Deca4 Advisory: Co-Founder, Partner, and Chief Strategy Officer; assisted businesses in leveraging high-impact technologies, offering blockchain marketing, project auditing, and compliance strategy
• UCO Network: Co-Founder; contributed to development of an ecosystem leveraging blockchain technology for sustainability and carbon tokenization

What Shams Hasan could bring to SCC Middle East: Hasan's two decades of technology infrastructure experience, combined with his success building regional teams at VAST Data and Dell, positions him to accelerate SCC ME's growth in emerging demand areas. His background in AI infrastructure—particularly relevant as Gulf organizations evaluate sovereignty and compliance requirements for AI adoption—his entrepreneurial experience in emerging technologies like blockchain and tokenization, and his established relationships across government and enterprise sectors in the region make him well-suited to drive long-term customer relationship development for SCC's family-owned, sustained-growth business model.