Sameer Jain

Sameer Jain was appointed Chief Executive Officer of AFG International (Cenomi Retail), Saudi Arabia's leading retail brand partner, effective July 1, 2026. Jain stepped into the role during a critical chapter in the company's history, guiding the business through its transformation, strategic execution, and market expansion. AFG International, Saudi Arabia's leading franchise retailer and the only listed business of its kind in the Middle East, operates 808 stores across 165 shopping malls in 8 countries and manages a workforce of more than 7,000.

Jain brings over two decades of leadership experience in retail and consumer businesses, having most recently served as CEO of New Business and Home Centre Middle East at Landmark Group. He previously held leadership and advisory roles at McKinsey & Company, AT Kearney, and Ernst & Young. In these consulting roles, Jain advised organisations on corporate strategy, business transformation, growth acceleration, operating model redesign, and performance improvement across multiple industries and markets.

Jain holds an MBA in Corporate Finance and Strategy from the International Management Institute (IMI), earned between 1998-2000. His career began after he moved to Dubai in 2005, where he worked with McKinsey & Company on various consulting projects, later joining Kearney where he was instrumental in establishing their Middle East office. His transition to the retail sector came when he joined Landmark Group, where he was mentored by Renuka Jagtiani, the group's CEO, before taking on the leadership role at Home Centre.

At Home Centre, Jain oversaw transformation into a prominent omnichannel retailer with over 125 stores across multiple countries and a robust e-commerce platform offering more than 14,000 products. His leadership is marked by a customer-first approach and commitment to brand evolution, with initiatives including the "Inspired By You" rebranding campaign celebrating customer stories.

Career History

• CEO of New Business and Home Centre Middle East, Landmark Group (most recent role prior to AFG International)
• CEO, Home Centre, Landmark Group (since 2017)
• Joined Landmark Group in 2014
• Senior leadership roles at A.T. Kearney, including establishing their Middle East office
• Management consulting roles at McKinsey & Company (beginning 2005)

What Sameer Jain could bring to AFG International (Cenomi Retail): Based on his documented career, Jain brings deep expertise in business transformation and operational excellence gained from two decades navigating complex retail and consumer markets. His strategic background in consulting combined with his proven ability to lead omnichannel retail transformation at Landmark Group positions him to accelerate AFG International's transformation agenda following Al-Futtaim's 49.95% stake acquisition in 2025. His customer-centric approach and track record building scalable, technology-enabled retail platforms across multiple markets could unlock growth opportunities in the competitive Saudi Arabian retail landscape.