Salim Fakhouri served as Chief Executive Officer of AFG International Co. (Cenomi Retail), with his resignation accepted by the board effective October 31, 2026, coinciding with his contract expiry. With over 20 years of experience spanning the Middle East and North Africa, Salim brings a wealth of expertise in FMCG and fashion retail. His diverse background in commerce, finance, business development, and operations equips him with a comprehensive understanding of the retail landscape.
Salim joined Cenomi Retail in November 2021 as CEO of the Fashion Division. During his tenure, he successfully led the company's international retail expansion into the CIS region and strengthened key relationships with core brands under the Cenomi Retail umbrella. Fakhouri served as the Acting CEO of Cenomi Retail since March 2024, driving the company's strategic vision and growth, before being formally appointed as CEO effective August 14, 2024.
Salim holds a Global Executive Master of Business Administration (GEMBA) from I.E. Business School in Madrid, Spain, and is a Certified Public Accountant (CPA) with an accounting and audit degree from the National Education and Fine Arts College in Lebanon.
Career History
- Chief Executive Officer, AFG International (Cenomi Retail), August 2024 – October 2026
- Acting CEO, Cenomi Retail, March 2024 – August 2024
- CEO, Fashion Division, Cenomi Retail, November 2021 – March 2024
- President, Fashion Division, Azadea Group
- Regional Markets Director for Egypt, Azadea Group
What Fakhouri could bring to future retail leadership roles: Drawing on his proven track record of international expansion into the CIS region, multi-brand portfolio management across 50+ international brands in GCC and MENA, and transformation experience steering Cenomi Retail during a strategic transition period under new Al-Futtaim ownership, Fakhouri brings comprehensive retail operations expertise spanning commercial strategy, finance, business development, and operational execution to his next enterprise challenge.
Facts compiled by Executive Moves from publicly available news and press releases on 10 August 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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