Roy Zur

Roy Zur is Co-Founder and CEO of Charm Security, an AI-powered customer security platform founded in 2024 that specializes in preventing scams and social engineering attacks. The company emerged from stealth in March 2025 with $8 million in seed funding from Team8, backed by Zur's deep expertise in cyber intelligence and fraud prevention.

Zur is a serial entrepreneur with over 20 years of experience in cybersecurity and financial crimes, including 10-year service in Israel's elite Unit 8200. He previously founded and led Cybint (acquired, now ThriveDX) and BARBRI IL. He also served as an attorney at the Israeli Supreme Court and is Founder and Chairman of the non-profit Israeli Institute for Policy and Legislation.

Zur holds degrees in law and business from Tel Aviv University and is a Wharton alumnus in Advanced Finance. He holds multiple certifications from Wharton including Advanced Corporate Finance, Corporate Valuation, Mergers & Acquisitions, and Private Equity & Value Creation. He is a licensed attorney with the Israel Bar Association.

Career History

• Co-Founder and CEO, Charm Security (2025–present)
• Entrepreneur In Residence, Team8 (2024–present)
• CEO, ThriveDX Enterprise (2021–2024)
• Managing Director, Lucy Security and Kontra Application Security Training (2022–2024)
• Founder and CEO, Cybint (2017–2021, acquired)

What Roy Zur could bring to Charm Security: Zur's unique combination of military-grade cyber intelligence training, entrepreneurial track record with multiple successful exits, legal expertise, and deep knowledge of financial fraud psychology positions him to lead Charm Security's mission of redefining fraud prevention. His focus on the intersection of technology, psychology, and cybercrime directly addresses the emerging threat of AI-powered social engineering. His previous success scaling Cybint into a global cyber education network suggests strong capability to expand Charm's market presence and build strategic partnerships with financial institutions vulnerable to sophisticated scams.