Rami Farhat

Rami Farhat has been appointed Pre-Opening General Manager of Nikki Beach Resort & Spa Muscat by Nikki Beach Hospitality Group, ahead of the luxury resort's planned opening in 2027. He brings more than 25 years of hospitality experience across the Middle East, having held senior positions with international brands including Marriott International, Anantara, Avani and DoubleTree by Hilton. His experience includes hotel openings, luxury resort operations, sales and marketing, as well as extensive knowledge of Oman's hospitality market.

He has previously led the openings of DoubleTree by Hilton Muscat Qurum and Avani Muscat Hotel & Suites, and oversaw the reopening of Al Bustan Palace, a Ritz-Carlton Hotel, following a major renovation. He also served as acting general manager of Anantara Al Jabal Al Akhdar Resort and director of sales and marketing at Al Bustan Palace. Before joining Nikki Beach, Rami Farhat was General Manager of the Millennium Hotel Doha in Qatar. His education includes studies at Cambridge University.

Career History

• General Manager, Millennium Hotel Doha (Qatar)
• Acting General Manager, Anantara Al Jabal Al Akhdar Resort
• Director of Sales & Marketing, Al Bustan Palace (Ritz-Carlton)
• Pre-Opening General Manager, DoubleTree by Hilton Muscat Qurum
• Pre-Opening General Manager, Avani Muscat Hotel & Suites

What Rami Farhat could bring to his role as Pre-Opening General Manager at Nikki Beach Resort & Spa Muscat: Farhat's extensive background spearheading luxury hotel openings across the Middle East—particularly in Oman—positions him ideally to execute Nikki Beach's pre-opening strategy. His deep knowledge of the Omani market, combined with his track record managing complex operational launches and commercial strategy at international branded properties, enables him to navigate the resort's journey toward its 2027 opening while establishing strong foundational teams and market positioning for the Nikki Beach brand's entry into Muscat.