Pia El Hachem

Pia El Hachem serves as General Manager at Uber across the UAE, Jordan, and Lebanon, where she leads Uber's strategy, operations, policy, and business development while overseeing the company's end-to-end business. She is Lebanese and was named to Forbes Middle East's 100 Most Powerful Businesswomen 2024 list. Her career demonstrates deep expertise in strategic planning and organizational transformation across emerging markets in the Middle East and Africa.

El Hachem joined Uber in 2018 as Strategy and Planning Lead for the MENA region and later expanded her scope to the Sub-Saharan Africa region. In her previous roles at Uber, she contributed to developing the strategy and business plans for the MEA region, and most recently set priorities and grew the business in various markets. With over a decade of industry experience, El Hachem previously held positions as the strategy and planning manager for the Middle East and Africa at Uber and as an associate at Booz & Company.

Career history

• General Manager, Uber UAE and Levant (current role)
• Strategy and Planning Lead, Uber MENA and Sub-Saharan Africa (2018+)
• Management Consultant, Strategy& (formerly Booz & Company)
• Associate, Booz & Company

El Hachem holds an MBA from INSEAD (2017–2018) and a degree from American University of Beirut (2008–2012). Her core competencies include P&L ownership, general management, strategy and planning, and management consulting. A noted driver of sustainable mobility initiatives, she has championed efforts to make 25% of kilometres travelled in Dubai using Uber's platform emission-free by 2026.

What Pia El Hachem could bring to her role at Uber: Drawing on her decade-plus background in strategic consulting with expertise in growth strategy, performance improvement, and organizational design at Strategy&, combined with her multi-year tenure building and scaling Uber's business across MENA and Africa, El Hachem brings a proven ability to develop and execute regional strategies in complex emerging markets. Her demonstrated focus on sustainable mobility and her recognition as a leading businesswoman in the region position her to drive innovation and stakeholder alignment as Uber expands its services and product portfolio across the UAE and Levant.