Maria Del Mar Melero Rodriguez

Maria Del Mar Melero Rodriguez is a distinguished senior executive with over 25 years of international experience in retail, fashion, and digital transformation. She holds positions as an independent board member, strategic advisor, and entrepreneur, and is co-founder of FWD Advisors and Virtual Atelier AI. Currently, she operates at the intersection of corporate governance, strategic consulting, and generative AI innovation.

Career history

• Independent Board Member at Jamjoom Fashion Trading Co. (Saudi Arabia), a leading listed fashion company — appointed February 2026
• Chief Creative Officer at Mango — led brand positioning shift toward aspirational, fashion-driven narrative
• Senior positions at major companies including El Corte Inglés — oversaw operations exceeding €2 billion
• Roles at Women's Secret, Oysho/Inditex, and Marks & Spencer
• Co-founder of FWD Advisors — partnerships with fashion, retail, and lifestyle brand leadership teams navigating transformation and international growth

Melero's work at Mango spanned campaigns, content, retail image and overall visual language, demonstrating expertise in brand repositioning and visual merchandising strategy across large European retailers. She strongly believes in the board as a driver of responsible transformation, where profitability and social impact reinforce one another.

What Maria Del Mar Melero Rodriguez could bring to her Independent Board Member role at Jamjoom Fashion: Her extensive background leading strategic transformation at major European retail powerhouses—spanning Inditex brands, El Corte Inglés, and specialty retailers—positions her to advise on digital transformation, international brand development, ESG governance, and retail modernization in the MENA region. Her experience navigating cultural contexts across multiple countries and her focus on responsible, sustainable scaling align with governance best practices for a listed Saudi Arabian fashion company seeking to strengthen board independence and international strategic perspective.