Jonathan Potter

Jonathan Potter is co-founder of PerfectRebel, a consultancy that works to help leaders build organisations to adapt, learn and deliver at speed. Potter is described as a conscientious, down-to-earth business leader with 16+ years of experience scaling fast-growth professional service and consultancy businesses into market-leading, award-winning organisations. He is now embarking on building a new challenger brand in digital transformation and business agility.

According to Jonathan Potter and co-founder Neil Finnie, PerfectRebel was created because "organisations needed to be inspired to do things differently if they want to get a different result." The firm was founded in 2024 and has established itself as a fast-growing challenger in the professional services market, with 18 months of operations yielding strong momentum. Potter and Finnie emphasize that organisations are looking for a better way to lead change, align around outcomes and adapt to a world being reshaped by digital technology and AI.

Potter hosts The Rebel Perspective podcast, which features transformation experts and battle-tested leaders discussing digital and AI transformation. The consultancy combines deep consulting expertise with practical experience of delivering transformation in the real world.

Career History

• Co-founder, PerfectRebel (2024–present)
• 16+ years scaling professional services and consultancy businesses

What Jonathan Potter could bring to PerfectRebel: With over 16 years of experience building market-leading consultancies from early stage through to award-winning operations, Potter brings deep expertise in scaling professional services businesses, developing high-performance cultures, and navigating digital transformation challenges. His leadership in launching PerfectRebel as a challenger brand positions him to drive organisational agility and help enterprise clients navigate AI-driven business model changes while maintaining authentic client relationships and outcomes-focused delivery.