Jennifer Kelly

With more than 20 years of experience as an international director and senior manager across a range of multinational companies and sectors, Jennifer Kelly is the co-founder and COO of WrxFlo, an Irish SaaS platform that helps large industrial manufacturers and logistics companies manage their operations. She has significant experience working within the global supply chain space, with large teams, top multinationals and SMEs, having worked globally throughout Europe and the US on acquisitions and multi-complex projects.

Founded in Limerick in 2019 by former Dell manufacturing leaders Tim Crowe (CEO), Ken Sheehan (CTO), and Jennifer Kelly (COO), WrxFlo replaces the disconnected systems, spreadsheets, and manual processes that prevent manufacturers and logistics companies from operating at full potential. The company now supports manufacturing and logistics spanning five global markets, including Ireland, UK, Germany, China, and the USA.

Career history

• Co-founder and COO, WrxFlo (2019–present)
• Director of Supply Chain, Dell and Strategic and Business Planning Director, Actavo
• Director of Strategy and Transformational Programmes for a multi-sector Irish-owned company across Ireland, UK, and USA, where she led major acquisitions including Topaz Energy and Atlantic Engineering Group North America
• Strategic Business Consultant with 11 years' experience across 12 industry sectors
• Founder & Director, Strategy Box (strategic consulting firm)

Jennifer Kelly holds a degree from the University of Limerick and has a degree in Business and Economics from The London School of Economics and Political Science (LSE) and expertise in Supply Chain & Operations strategy Management from the University of Limerick.

What Jennifer Kelly could bring to the COO role at WrxFlo: With her extensive background in supply chain operations at Dell, strategic transformation programs across multinational companies, and her direct involvement in major acquisitions and integrations, Kelly brings proven operational expertise in manufacturing environments combined with strategic vision for international expansion. WrxFlo's platform has helped clients reduce operational costs by up to 40 percent and improve productivity by 25 percent, and the company aims to grow from 60 to 200 employees by 2028—objectives well-aligned with her demonstrated track record in scaling complex operations and leading transformational change.