Heidi O’Neill

Heidi O'Neill is a visionary, consumer-focused executive with more than three decades of experience leading brand strategy, product innovation, and operational execution on a global scale. O'Neill became CEO and joined the Board of Lululemon effective September 8, 2026, based in Vancouver.

During her career at Nike, Inc., she helped grow the company from a $9+ billion business to a $45+ billion global leader. She played a central role in overseeing the company's product pipeline, brand voice, and operations, as well as in shaping its connection with consumers and athletes worldwide. She played a key role in building Nike's women's business into a multi-billion-dollar segment, significantly increasing revenue. She served as President of Consumer, Product, and Brand at Nike, Inc. from 2023-2025 where she led the integration of global men's, women's and kid's consumer and sport teams, the entire global product engine, advanced innovation, and global brand marketing and sports marketing.

Career history

• Chief Executive Officer at Lululemon Athletica (September 2026 – present)
• President of Consumer, Product, and Brand at Nike, Inc. (2023–2025)
• President of Nike Direct (overseeing global retail and digital-commerce)
• Director of Marketing for Dockers brand at Levi Strauss & Co.
• Vice President and management supervisor at Foote, Cone & Belding (advertising agency)

She studied journalism at the University of Colorado Boulder. She serves on the boards of directors of Hyatt Hotels Corp and Lithia Motors Inc., and previously served as a member of the board of directors of Skullcandy.

What Heidi O'Neill could bring to CEO at Lululemon Athletica: O'Neill's strategic expertise in scaling premium, direct-to-consumer brands, combined with her demonstrated ability to build billion-dollar women's businesses and drive digital transformation, positions her uniquely to accelerate product innovation and brand relevance at Lululemon while expanding its global market presence—capabilities developed across three decades in performance apparel and validated by her role growing Nike from $9 billion to $45 billion in revenue.