Catherine Hiscott

Catherine Hiscott holds professional designations including CFP, CHS, CSC, and PFP. She brings 33 years' experience in the insurance and investment industry. Her career began in the car business, where she progressed from receptionist to manager before transitioning to insurance. After joining MetLife as an agent in spring 1991, she moved to London, Ontario in 1998 to join one of Canada's largest insurance companies and MGAs, holding increasingly senior roles.

Hiscott is currently President & CEO of PPI since January 2021. She is described as a people-centric leader who shapes careers and develops teams of leaders. Beyond her executive responsibilities, she serves as an active mentor and advocate with professional organizations including CALU (The Conference for Advanced Life Underwriting) and LIMRA (Life Insurance Marketing and Research Association).

Career history

• President & CEO, PPI Solutions (January 2021–present)
• Executive Vice President, Innovation Strategy & Finance, PPI
• Senior Vice President, Innovation & Strategy, PPI
• Senior Vice President, Executive Distribution, Financial Horizons Group
• President, Excel Private Wealth (Financial Horizons)
• Regional Vice President, Product Solutions Centres, Canada Life
• Group Vice President, Freedom 55 Financial Wealth & Estate Planning, London Life
• Insurance Agent, MetLife (Spring 1991)

What Catherine Hiscott could bring to her Advocis Director role: Her three decades leading innovation, strategy, and executive distribution initiatives across Canada's major insurance organizations position her to advocate for industry modernization and leadership development. Her track record building high-performing advisor teams and mentoring emerging leaders could strengthen Advocis's governance and strategic priorities, particularly in advancing professional standards and supporting member talent development across the financial advisory profession.

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