Amrit Baidwan

Amrit Baidwan is CEO of UK Publishing at Bauer Media, leading across print, digital, subscriptions, and events. She leads the company's growth and transformation agenda, focusing on pairing trusted content with technology and innovation to create audience-first brands. Baidwan joined Bauer Media Group in July 2025, bringing a wealth of experience across the full breadth of publishing with a proven track record of shaping and delivering high-impact strategies for leading brands such as Auto Express, CarWow, CarBuyer and EVO.

She is a graduate of King's College London, University of London. Early in her career, she has worked across Product, SEO, Data & Insights, CRM, Media Operations, Publishing and Marketing. She was recognized as PPA New Talent 30 Under 30 Award Winner in 2018 and AOP Digital Publishing Rising Star in 2019.

Career history

• CEO, Publishing UK, Bauer Media Group (effective 16 June 2026)
• General Manager, Digital Publishing UK, Bauer Media Group (July 2025–June 2026)
• Global Media Operations and Audience Director, CarWow (approximately 2021–2025)
• Publishing Manager of Dennis Publishing's nine automotive brands (prior to CarWow)

What Amrit Baidwan could bring to her CEO role at Bauer Media: Drawing on her deep expertise in digital transformation, audience engagement, and automotive publishing, Baidwan is positioned to accelerate Bauer's digital growth while maintaining the strength of its print portfolio. Her track record of implementing innovation and experimentation culture, combined with her industry recognition and collaborative leadership style, suggests she will focus on unlocking new revenue streams through digital commerce and technology integration across Bauer's 200+ titles.