The Sustainable Markets Initiative (SMI) is a not-for-profit organisation founded by His Majesty King Charles III in 2020, characterizing itself as the world's go-to private sector organization for sustainable transition. Headquartered in London with 11-50 employees, SMI functions as a CEO-led global forum through which industries innovate ways to restructure operations to grow while respecting and protecting the world's limited resources.
More than 300 CEOs have joined the effort, collectively representing $60 trillion in assets. SMI operates through multiple industry and financial Task Forces, guided by mandates including the Terra Carta and Astra Carta, which provide practical frameworks for sustainable value creation across sectors including health systems, fashion, insurance, buildings, and renewable energy.
Recent Leadership
Brian Moynihan, Chair and CEO of Bank of America, serves as Chair of the SMI.
Facts compiled by Executive Moves from publicly available news and press releases on 10 June 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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