Seera Group Holding (formerly known as Al Tayyar Travel Group) is a Saudi company providing travel, tourism, shipping, transportation, touristic, and accommodation services. The company operates through five segments: Ticketing, Tourism, Transportation, Hospitality, and Property Rentals, offering air, ferry, and train ticketing services; hotel booking and package holidays services; car rental and chartered flights; and property investment and rental services.
Founded in 1979 and headquartered in Riyadh, the Kingdom of Saudi Arabia, Seera operates in the Kingdom of Saudi Arabia, the United Kingdom, Egypt, the United Arab Emirates, Spain, and Kuwait. Seera's trailing twelve month revenue is $1.26 billion, and the company has 1,808 total employees. The company markets its products and services under the Discover Saudi, Almosafer, Mawasim, and Lumi brands.
In 2021, the company engaged in public subscription and was listed on the Saudi Exchange (Saudi Tadawul). Seera owns the car rental company Lumi and was one of the early institutional investors in Careem in December 2014, also holding a stake in Uber Technologies before selling it in 2024 for more than double in profit.
Facts compiled by Executive Moves from publicly available news and press releases on 11 June 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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