Initiative is a global media agency. In the MENAT region it operates under Middle East Communications Network and forms part of Omnicom.
The agency provides media strategy, planning and buying services, with a Saudi Arabian operation based in Riyadh.
Recent Leadership News
- Darine Elkaissi appointed Managing Director for Saudi Arabia, September 2026.
Facts compiled by Executive Moves from publicly available news and press releases on 21 October 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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