What Charm Security Does: By leveraging real-time AI-powered agents, Charm intervenes to prevent scams before they occur and protect organizations and their customers from social engineering and human-centric fraud. The company's platform leverages real-time AI-driven interventions, psychological insights, and scam intelligence, enabling financial institutions and digital platforms to protect their organization's customers from deception and manipulation by scammers and fraudsters.
Headquarters & Founding: Founded in January 2025, the company has set up offices in Tel Aviv, Israel and New York, USA. Charm Security is headquartered in New York, NY. Charm is led by Roy Zur, a cyber intelligence expert, senior Officer at the Israeli Cyber Intelligence Unit 8200, an attorney, and serial entrepreneur with more than 20 years of experience in cybersecurity and fraud prevention, and Avichai Ben, former Data Science Lead at Transmit Security and Microsoft, who has pioneered AI-driven fraud detection solutions for major enterprises.
Scale & Funding: In March 2025, the Company completed a seed round financing of USD 8 million led by well-known investment institution Team8. Charm Security has 24 employees as of Jun 26. According to the startup, its platform can tackle deception and manipulation for financial institutions, credit card issuers, payment processors, digital platforms, retailers, telecom providers, healthcare and insurance providers, and energy and utilities companies.
Facts compiled by Executive Moves from publicly available news and press releases on 9 October 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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