Jennifer Jordan-Saifi

Jennifer Jordan-Saifi, M.V.O., MBA is Chief Executive Officer of the Sustainable Markets Initiative, a global organisation that mobilises the private sector to put sustainability at the heart of global value creation. The Sustainable Markets Initiative was founded by HM King Charles III, as Prince of Wales, in 2020. Jordan-Saifi is recognized for her expertise in private sector diplomacy and sustainability leadership, having been instrumental in advancing global transition efforts across multiple sectors.

From 2018 to 2023, Ms. Jordan-Saifi served as Assistant Private Secretary to The King covering foreign affairs, the Commonwealth, and supporting His Majesty's sustainability leadership on the world stage. In this role, her key achievements include establishment of the Sustainable Markets Initiative, RETV, the Terra Carta, the Astra Carta and supporting His Majesty's sustainability leadership on the world stage, including at the G7, G20, UNFCCC COPs, UN Biodiversity COPs, Commonwealth Heads of Government Meetings (CHOGMs), and state visits.

Career History

• 2018-2023: Assistant Private Secretary to The King (foreign affairs, Commonwealth and sustainability)
• 2008-2018: Government of Canada, supporting Canadian foreign policy priorities including as negotiator for the Sustainable Development Goals and lead on United Nations Strategic Policy and Reform, Whole-of-Government Innovation, International Education, Canada's Americas Strategy, and Foreign Policy Evaluation
• 2000-2008: International Committee of the Red Cross, the UN, international/local NGOs and journalist in the Middle East working on psychosocial support, holistic education, peacebuilding, social enterprise, and market development

Jordan-Saifi holds an MBA in Business Administration from the University of Ottawa / Université d'Ottawa (2011-2014). She also holds an MA in Human Security and a BA in Psychology.

What Jennifer Jordan-Saifi could bring to her role at the Sustainable Markets Initiative: Her extensive background negotiating Sustainable Development Goals, establishing global policy frameworks across multiple governments, and leading complex multi-stakeholder initiatives positions her uniquely to mobilize private sector action on climate and sustainability. Her experience bridging government diplomacy with business strategy enables her to advance the SMI's mission of embedding sustainability into core business strategy and implementing systems-level change at global scale.