Alan Win

Alan Win is the Founder and CEO of Middlebank Consulting Group, a supply chain and value chain management consultancy. An accomplished professional with over 45 years of practical management and consulting experience in the fields of supply chain and logistics, Win is an Honorary Professor at the University of Sydney (ranked 1st in Australia and 8th in the world for Transport Science & Technology) and a dedicated pracademic, researcher, and industry expert.

MCG was founded in New Zealand in 1998 and has been operating in Australia since 2003 offering supply chain management services to businesses here and across the world including Singapore, India, the USA and the Middle East. Throughout his career, Win has worked with over 150 organisations across a wide range of industries in more than a dozen countries, delivering practical solutions and advancing industry knowledge. Over the past two and a half decades, MCG has successfully worked with over 150 client organisations across diverse sectors and countries, consistently reducing operational costs by an average of 15% and implementing technology solutions to improve supply chain efficiency and business performance.

Career history

• 1998 - Director @ Middlebank Consulting Group
• 2008 - Honorary Professor @ University of Sydney
• 2006 - 2022 Senior Lecturer Logistics and SCM @ Massey University
• 2012 - 2015 Adjunct Professor @ Shanghai Jiao Tong University
• 2022 - Professor of Practice @ University of Canterbury

What Alan Win could bring to Middlebank Consulting Group: With over four decades of deep expertise in supply chain optimization, proven track record of delivering 15% average cost reductions across 150+ clients globally, and ability to bridge academic research with practical industry solutions, Win brings strategic leadership and thought partnership to drive Middlebank's continued expansion into new markets including the USA and Middle East while scaling advisory services across AI-enabled supply chain platforms.