Amsa Hospitality is a Saudi Arabian company focused on developing, owning, and managing hotels, founded by Mohammad Alathel, with the aim to blend traditional Arabian values with modern hotel concepts. The company aims to increase its portfolio to 10,000 hotel keys by 2034 as part of its long-term growth plan. Amsa Hospitality's current business volume and revenues exceed SR250 million, with the company developing several new hotels expected to add around SR250 million in additional revenues by the end of 2026.
The headquarters of Amsa Hospitality are located in Riyadh, Saudi Arabia. As of September 30, 2026, Amsa Hospitality has 36 employees. The company specializes in developing and managing hotels under global brands such as Marriott, InterContinental, Hyatt, Radisson, and Hilton. It specializes particularly in lifestyle midscale properties in prime locations such as airports and convention centers.
Recent Leadership Developments
Amsa Hospitality appointed Muin Serhan as Chief Executive Officer in a strategic move aligned with expansion plans, bringing 24 years of international experience in the hospitality industry and leadership roles at global hotel chains. In June 2026, Serhan received the Future Hospitality Summit Saudi Arabia Leadership Award.
Facts compiled by Executive Moves from publicly available news and press releases on 14 November 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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