Eisa bin Yeslam Ba-Eisa

Dr. Eisa bin Yeslam Ba-Eisa was appointed Chairman of Al-Jouf Cement in December 2025, succeeding Ahmed bin Mohammed Al-Faleh. He brings over 28 years of executive experience in telecommunications, industrial sectors, and corporate governance.

Ba-Eisa holds a PhD in business administration from Atlanta University, Georgia, and master's and bachelor's degrees in business administration and mining engineering from King Abdulaziz University. He is professionally accredited as a Certified Management Consultant by the Ministry of Commerce and as an Engineering Consultant by the Saudi Council of Engineers.

He is a member of the National Committee for Cement and the Arab Union for Cement and Building Materials. Ba-Eisa currently serves as Chairman of Atheeb Telecom Group, where he has been Chairman of the Board of Directors of Etihad Atheeb Telecom Company (GO) since 2023.

Career History

• Chairman of Al Jouf Cement Co. (December 2025–present)
• Chairman of the Board of Directors, Etihad Atheeb Telecom Company / GO (2023–present)
• CEO of several companies in the cement and energy sectors (prior roles)

What Dr. Ba-Eisa could bring to Al Jouf Cement: His extensive background in both cement industry operations and telecommunications leadership positions him to drive organizational transformation at Al Jouf Cement. His track record of leading Etihad Atheeb Telecom through industry challenges, combined with his deep expertise in cement sector governance as a member of the National Committee for Cement, suggests he is well-suited to implement the comprehensive operational and strategic review the company is currently undertaking, particularly in areas of cost optimization, efficiency enhancement, and competitive positioning in Saudi Arabia's demanding cement market.