Vasilis Hadjiaslanis

Vasilis Hadjiaslanis was appointed General Manager for Deliveroo's Middle East operations in October 2026, leading the company's business across the region. In this role, Hadjiaslanis works with DoorDash international teams to accelerate growth across consumers, merchants, and riders.

Hadjiaslanis brings more than a decade of experience building and scaling technology and marketplace businesses across the Middle East and Africa. His expertise spans growth strategy and regional management, with a demonstrated focus on driving business expansion and operational optimization.

Career history

• Bolt: General Manager, UAE (2024–present) – led growth of its mobility platform through a joint venture with Dubai Taxi Company
• Uber: Senior leadership, growth and operations roles (7+ years) including interim General Manager for UAE, Jordan, and Lebanon
• Head of New Verticals, Growth (Middle East & Africa) at Uber
• Boston Consulting Group: Management Consultant (Dubai office)

Hadjiaslanis holds a Bachelor of Arts in Political Science from the University of Chicago and a Master of Science in Management from UCL. He has also completed executive education programmes at Harvard Business School and accredited coursework at Yale University.

What Hadjiaslanis could bring to Deliveroo Middle East: His track record of scaling marketplace platforms across complex Middle East markets, combined with deep operational expertise from Uber and recent success at Bolt, positions him to drive regional growth. His ability to manage multi-stakeholder ecosystems (consumers, merchants, riders/drivers) and build on existing foundations aligns with Deliveroo's strategic priorities in a region where the company has operated for over a decade.