EICMA will be held at Fiera Milano, Rho, from 3 to 8 November 2026. The exhibition is organised by EICMA S.p.A. and runs on an annual cycle at the Rho fairground on the north western edge of Milan. According to the organiser, the first two days are restricted to press and trade operators, with the halls opening to the public from 5 November.
The show covers motorcycles, scooters, bicycles, components and accessories. Manufacturers use it to present model year ranges and to launch new products, and the exhibition floor is supported by displays from component and aftermarket suppliers. The trade opening is the commercial half of the week, when importers, distributors and dealer networks see the ranges before the public days begin.
For executives the relevance is concentrated in those first two days. Vehicle manufacturers, component and aftermarket suppliers, importers and distributors, dealer principals, fleet and mobility operators and trade media all attend, and range decisions, distribution agreements and supply arrangements for the coming model year are commonly settled around the event. Buyers and product planners from across Europe and Asia treat it as the calendar point at which the next year of two wheeled mobility becomes visible.
The Rho site is one of the largest exhibition centres in Europe, which is what allows the show to run a full public programme alongside the trade days without displacing either.
