ITB Berlin 2027 will be held at the Berlin Exhibition Grounds on Messedamm from 16 to 18 March 2027, daily from 10:00 to 18:00. The world's leading travel trade show is organised by Messe Berlin and celebrated its 60th anniversary in March 2026. The 2027 dates fall later in March than usual, a one off shift to accommodate Eid al-Fitr, according to the organiser.
The show brings together national tourism boards, hotel groups, airlines, tour operators, cruise lines, travel technology companies and business travel buyers. The ITB Berlin Convention runs alongside the halls as the industry's think tank on tourism policy, sustainability and digitalisation. Exhibitor registration closed on 1 September 2026 and trade tickets open in December 2026.
The event matters to executives because tourism ministers, destination chiefs and the chief executives of hotel, airline and travel technology groups use ITB to sign partnerships, announce investments and set their commercial calendars, and because the Gulf destinations and airlines are among the largest exhibitors. Heads of business travel and corporate procurement also attend.
Messe Berlin operates the exhibition grounds beneath the Funkturm in the west of Berlin.
