Formerly known as Fawaz Abdulaziz Al Hokair & Company, the company changed its name to AFG International Company in January 2026 and was founded in 1990. The company is based in Riyadh, Saudi Arabia. It operates through Fashion Retail, Electronics, and Food and Beverage segments.
AFG International operates more than 800 stores across 165 shopping malls in 8 countries and offers 47 leading brands across differing price points, from luxury to value in womenswear, menswear, children's and baby products, shoes, accessories, cosmetics, and an award-winning food and beverage portfolio of 261 restaurants and coffee shops. The company employs 4,075 people worldwide as of March 2026. As of March 31, 2026, Cenomi Retail has trailing 12-month revenue of $1.37 billion.
The Alhokair founding family agreed in July 2025 to sell their 49.95% stake to UAE conglomerate Al Futtaim Retail for roughly SAR 2.52 billion (around USD 666 million), making Al-Futtaim the company's largest shareholder.
Recent Leadership News
In June 2026, the board accepted the resignation of CEO Salim Fakhouri, effective October 31, and appointed Sameer Jain as CEO, effective July 1, 2026. The appointment follows AFG International's long-term transformation strategy with Al-Futtaim as a strategic shareholder.
Facts compiled by Executive Moves from publicly available news and press releases on 30 August 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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