Company Overview
The San Diego Tourism Authority is the nonprofit destination marketing organization for San Diego, California, responsible for promoting the region as a leisure, meetings and convention destination. Funded primarily through the city's tourism marketing district assessment, it represents member businesses across hotels, attractions, restaurants and venues.
Under president and chief executive Julie Coker between 2020 and 2024, the organization steered San Diego's tourism recovery to 14.3 billion dollars in annual visitor spending, the restoration of more than 200,000 tourism jobs and a third-place national ranking in hotel occupancy.
Recent Leadership News
Executive Moves has not yet covered senior appointments at the San Diego Tourism Authority. Former chief executive Julie Coker was named president and chief executive of Visit California in June 2026.
Facts compiled by Executive Moves from publicly available news and press releases on 11 July 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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