Company Overview
Hala is an e-hailing taxi platform operating in Dubai, formed as a joint venture between Dubai’s Roads and Transport Authority and Careem. Launched in 2019, Hala brought app-based taxi booking to the emirate and grew into Dubai’s largest ride-hailing taxi service, combining the RTA’s regulated taxi fleet with Careem’s booking technology. It is distinct from HALA Payments, the Riyadh based fintech covered separately on Executive Moves.
Recent Leadership News
Basil Hovakeemian appointed Chief Executive Officer (May 2021), promoted from Director of Strategy and Expansion; the founding chief executive transitioned to Careem in the same board announcement. Covered by Executive Moves.
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