+impact has appointed Norman McComb as Sustainability Advisory Director, a role focused on driving the advisory business sustainability agenda in Saudi Arabia and supporting the Kingdom Vision 2030 transformation. The appointment was announced in 2026.
McComb brings more than 20 years of international experience across capital project delivery, climate adaptation and large scale transformation programmes. He has played a role in national development, climate, energy and infrastructure programmes across several regions, giving him a broad base from which to advise clients in the Kingdom.
Before joining +impact he served as Sustainability Director at EY Consulting in Saudi Arabia, where he advised government entities and major organisations on turning sustainability strategy into practical outcomes across national development programmes and large scale infrastructure projects. That experience places him close to the priorities of the Kingdom public sector.
In the new role he will work with clients across sectors such as transitioning industries, future cities and critical national infrastructure, with a focus on translating Vision 2030 sustainability ambitions into delivery. The appointment reflects the growing demand for advisory expertise as the Kingdom pursues its economic and environmental transformation.
Sustainability has moved from the margins to the centre of large development programmes in Saudi Arabia, where major projects are expected to meet environmental and social objectives alongside economic ones. Advisory firms that can help clients operationalise those goals have become important partners in the delivery of the national agenda.
For +impact, hiring a director with deep public sector and sustainability experience strengthens its ability to serve government and large organisational clients on complex programmes. The appointment signals the firm intent to deepen its position in a market where sustainability advisory work is expanding.
McComb early priorities are likely to include building client relationships across the priority sectors, shaping advisory propositions that align with Vision 2030 objectives, and helping clients embed sustainability into the delivery of large projects. His background in both consulting and programme delivery supports that remit.
The appointment also reflects a wider trend of experienced sustainability leaders moving between the major consultancies and specialist advisory businesses as demand for their expertise grows across the region. Talent with a track record on national programmes is in particular demand.
The firm did not announce other leadership changes in connection with the appointment. It said the new director would support its work helping clients deliver on the sustainability goals embedded in the Kingdom development agenda.
