Stassi Anastassov

Stassi Anastassov received majority shareholder approval on May 14, 2026, to become CEO of Ferretti Group, replacing Alberto Galassi after 12 years in the role. Born in Bulgaria, Anastassov holds dual Swedish and Swiss citizenship and brings decades of international corporate leadership experience.

Anastassov previously served as president and CEO of global battery manufacturer Duracell, which followed a 30-year career in senior executive roles at consumer goods multinational Procter & Gamble. During his P&G tenure, he spent four years as president and global CEO for Duracell, and led a major turnaround of the brand ahead of its eventual sale to Berkshire Hathaway. At P&G, he managed operations across Europe, North America, Asia, and the Middle East.

Career History

• Chief Executive Officer, Ferretti S.p.A. (May 2026–present)
• President & CEO, Duracell (2010–2015)
• Senior executive roles, Procter & Gamble (1985–2010)
• Non-Executive Director, JS Global Lifestyle (2019–present)
• Non-Executive Director, Better Shelter (ongoing)

Anastassov has frequently advised multinational corporations and investment firms on corporate governance, large-scale operational transformation, and long-term shareholder value creation. He is known for expertise spanning the consumer, industrial, and manufacturing sectors, particularly in brand strategy, operations, and global expansion. He holds an undergraduate degree from Uppsala University, Sweden.

What Anastassov could bring to Ferretti Group: His extensive background in turnaround operations (evidenced by the Duracell restructuring ahead of the Berkshire Hathaway sale) and multi-decade experience managing global manufacturing supply chains across diverse geographies positions him to strengthen Ferretti's operational excellence and expand its positioning in emerging markets, particularly Asia-Pacific. His consumer-brand expertise from P&G, combined with his track record in cost optimization and shareholder value creation, suggests a focus on protecting brand equity while improving financial performance at the luxury Italian yacht builder.