Sean Hong

Sean Hong was promoted to Group Chief Financial Officer at Equiti Group in August 2025, just over a year after joining the Dubai-headquartered broker as Global Head of Finance. He originally joined Equiti in 2023 from Plus500, where he was CFO of Plus500 Australia, relocating from Sydney to Dubai. Under his leadership, Equiti's finance team was repositioned as a strategic business partner, enhancing financial performance and improving cost management.

Hong holds a Graduate Diploma of Chartered Accounting and is a member of Chartered Accountants Australia and New Zealand. He brings over two decades of financial industry experience across various sectors including professional services, investment banking, electronic and private trading.

Career History

• Group Chief Financial Officer, Equiti Group (2025–present)
• Global Head of Finance, Equiti Group (2023–2025)
• Chief Financial Officer, Plus500 Australia (prior to 2023)
• Senior roles at Deutsche Bank, Macquarie Group, ANZ Group Ltd, and Epoch Capital
• Roles at PwC

What Sean Hong could bring to his CFO role at Equiti Group: As a finance leader who successfully restructured Equiti's finance function into a strategic business partner within just over a year, Hong brings expertise in scaling financial governance across regulated multi-jurisdictional operations. His appointment reflects Equiti's intent to shore up financial governance as it targets further international expansion, with his experience spanning professional services, investment banking, and trading-focused operations positioning him to drive operational efficiency and scalable success across the organization's ambitious growth trajectory.