Sarah Kettler

Career Summary

Sarah Kettler was appointed Chief Marketing Officer of Cars.com Inc. effective June 15, 2026. In her role, she oversees the company's integrated marketing and communications organization, responsible for strengthening the brand, deepening customer engagement, driving growth and advancing the company's long-term strategic objectives.

Kettler brings a decade of leadership at SeatGeek, a ticketing technology marketplace, most recently as Executive Vice President of Marketing & Communications. During her tenure, she built a performance marketing engine that doubled consumer awareness, strengthened platform value for buyers and sellers, and drove sustained growth while capturing meaningful share in a crowded market. In partnership roles at SeatGeek, she grew sponsorships to include large-scale relationships like the Dallas Cowboys, New Orleans Saints & Pelicans, and MLS teams.

Prior to SeatGeek, Kettler held strategy and communications roles at WME-IMG and Deloitte Consulting.

Education

Kettler holds a BS in Business Administration and Management from the University of California, Berkeley, where she graduated cum laude and was inducted into the Phi Beta Kappa Honor Society.

Career History

• Chief Marketing Officer, Cars.com Inc. (June 2026–present)
• Executive Vice President, Marketing & Communications, SeatGeek (2015–2026)
• Account Executive - Consulting, IMG (2014–2015)
• Consulting Analyst, Deloitte Consulting (2013–2014)

What Sarah Kettler Could Bring to Chief Marketing Officer at Cars.com Inc.

Kettler's proven ability to build and scale performance marketing organizations in competitive two-sided marketplace environments positions her well for Cars.com's automotive vertical. Her track record of doubling consumer awareness while strengthening buyer-seller dynamics at SeatGeek directly translates to Cars.com's mission of connecting millions of consumers with dealerships. Her consulting background at Deloitte and strategic communications experience at WME-IMG complement her consumer marketing expertise, enabling her to align brand strategy with business objectives at scale—particularly valuable as Cars.com navigates AI-driven technology shifts in the automotive marketplace.