Sami bin Mohammad AlHelwah was elected to the Board of Directors of Thimar Development Holding Company for a four-year term running from May 14, 2026 to May 13, 2030, serving as an independent director on the Nominations and Remuneration Committee. Thimar Development Holding Company is a Saudi joint-stock company listed on the Saudi Stock Exchange (Tadawul) that operates in the food retail sector, managing the sale of agricultural products and meat through a chain of retail outlets.
AlHelwah holds a bachelor's degree in computer science from Qassim University, which he earned in 2004. While still studying, he joined ExaServe in 2002, where he worked for 14 years before being promoted to CEO. As CEO at ExaServe, a leading cloud service provider in the MENA region, he managed more than 80 employees and oversaw technical, creative, operational and financial aspects of the business.
In 2014, AlHelwah co-founded Sadeem, a cloud hosting service, and worked with the company for two years. Since August 2016, he has served as founder and CEO of Nana Direct, an online grocery shopping and home delivery service in Saudi Arabia. Nana Direct raised $18 million for expansion across the Middle East. AlHelwah joined Awaed as a board member in November 2021, contributing to the organization's board governance.
Career History
- Founder & CEO, Nana Direct (August 2016–Present)
- Board Member, Awaed (November 2021–Present)
- Chairman, Exa Information Technology (January 2004–Present)
- Co-Founder, Sadeem Cloud (2014–2016)
- CEO, ExaServe/Exa Information Technology (2002–2015)
What AlHelwah could bring to his Independent Director role at Thimar Development Holding Company: His extensive background in managing complex technology businesses, scaling operations to over 80 employees, and experience with executive-level governance at investment platforms like Awaed positions him well to contribute strategic insight on operational management and digital transformation at Thimar during a period of organizational restructuring.
Facts compiled by Executive Moves from publicly available news and press releases on 3 August 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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