Richard Barton

Richard Barton is a co-founder of RED C Research in the UK, joining the group from Future Thinking in 2016. He currently serves as UK Joint Managing Director alongside Charlotte Butterworth at the firm.

A quantitative expert, Barton brings extensive experience running large-scale international projects for major global brands, primarily in Media, Technology, Retail and Financial Services sectors. With 25 years of experience, his expertise spans Voice of the Customer programmes, Brand & Communication Trackers, targeted segmentation and pricing work. He is known for combining depth of qualitative techniques with the rigor of quantitative methods to provide clients with full 360-degree perspective.

As a Certified Member of the Market Research Society, Barton specializes in helping businesses make evidence-based strategic decisions through market and consumer research methodologies including staff surveys, customer satisfaction surveys, customer experience journeys, branding projects, and product development.

Career History

• Co-founder and Joint Managing Director at RED C Research & Marketing (UK) – 2016 onwards
• Future Thinking – Previous role prior to 2016
• Large-scale international market research projects across Media, Technology, Retail and Financial Services sectors

What Richard Barton could bring to RED C Research & Marketing: As UK Joint Managing Director, Barton brings deep quantitative expertise and 25+ years of experience building strategic market research capabilities for global brands. His proven ability to combine qualitative and quantitative methodologies, combined with his track record managing complex international research programmes for Fortune 500 companies, positions him to drive RED C's UK agency expansion, which specializes in working with global entertainment, retail and FMCG brands with particular focus on youth audiences and fandom.