Omar Yassine

Omar Yassine was appointed as a senior advisor to the Executive Chairperson of the board of directors at Geidea, bringing a wealth of professional experience at leading financial institutions in Saudi Arabia. He has since advanced to Group Chief Executive Officer at Geidea. Yassine has developed a strong track record in digital transformation, strategy development, profit maximization, and business transformation.

Career History

• CEO of Digital Ventures and Payments at the Saudi National Bank (SNB), where he worked for more than 14 years, assuming various leadership roles including Group Chief Digital Officer, Head of Retail Banking, and Head of the Remittance Division
• Senior Vice President, Digital Banking at The National Commercial Bank - AlahliNCB
• Senior Vice President - Head, Cash Management at The National Commercial Bank - AlahliNCB
• Assistant Vice President, Cash Management at The National Commercial Bank - AlahliNCB
• Earlier career roles in corporate banking and product development at Samba Financial Group and credit operations at Banque Saudi Fransi

Yassine holds a Master of Business Administration from The University of Manchester and completed an Executive Leadership Program from IMD, equipping him with strong expertise in business strategy and leadership. His skill set includes Cash Management, Business Analysis, Team Leadership, Financial Analysis, Payments and digital transformation.

What Omar Yassine could bring to his role at GEIDEA: Drawing on over 14 years of experience driving digital innovation at one of Saudi Arabia's largest banks, Yassine is positioned to accelerate GEIDEA's digital transformation agenda and payment technology advancement. His deep expertise in retail banking, digital strategy, and financial services innovation—combined with his executive leadership credentials—enables him to guide GEIDEA's expansion across the Kingdom and internationally as the company scales to serve over 650,000 merchants.